SELMIN KARATASCo-Founder and CEO, Kazani
We launched a product at Christmas and we started selling in brick and mortars in New York City up until the middle of March until the government shutdown nonessential businesses. We were also supposed to launch another product in 2020 as we are still working on the formula with a chemist, but we decided to hold off until the pandemic is over. At this moment, we are selling what we have in stock with our product we launched at Christmas.
The New New: How Beauty Brands Are Modifying Product Launches During The Pandemic
