Beauty Brands End Retail Relationships Without Burning Bridges
February 9, 2021
 Pulling out of a retailer may be due to a myriad reasons. This can be from changing your branding and then your brand might
kazanibeauty
Beauty Brand Founders Share What They Think Will Be Important Trends In 2021
December 21, 2020
SELMIN KARATASCo-Founder and CEO, Kazani I think 2021 will continue to grow with cleaning products that contain alcohol. Hand sanitizers will have multiple features, which not
How Beauty Brands Handling Holiday Shipping Crunch
December 18, 2020
  SELMIN KARATASCo-Founder and CEO, Kazani This holiday season, it is estimated that 3 billion packages will be shipped in the United States. That makes about
Brand Founder and Executives On What Ipsy’s Takeover of Boxycharm Means for Indie Beauty
December 8, 2020
SELMIN KARATASCo-Founder and CEO, Kazani Ipsy and Boxycharm are the leading beauty box subscriptions in the beauty industry. [Their] merging will encompass millions of subscription based
Sustainable Beauty
December 7, 2020
As the world is facing its biggest problem “climate change” it’s up to companies to step up the game and take action. One of the
Successful Customer Retention Tactics for Indie Beauty Brands
December 1, 2020
At the moment, I am giving away a smaller version product as I want the customers to continue using it. They love the product and
What Social Media KPI Is Most Important To Indie Beauty Entrepreneurs
October 6, 2020
Key performance indicators show big improvements and delivery times have been reduced. Right now, we are not using any key performance indicators as we are
How Off Are Indie Beauty Forecasts
September 14, 2020
SELMIN KARATASCo-Founder and CEO, Kazani I was pretty accurate when I looked at the forecast I did for my first-year sales. I learned that, since it
Beachy Waves For The Summer
August 9, 2020
The sun-drenched beaches, glittering waters, and with a touch of je ne sais quoi this summer, we can’t help but think of our hair. Your
Brand Founders Lament Label Mistakes
August 6, 2020
   Doing everything by myself was the biggest mistake I have made with the labels. My first packaging didn’t convey the brand, and I
