Cruelty-Free
December 1, 2020
We have always been very confident in the cruelty-free nature of our formulations. We have never tested our products on animals. We also recognize the
Journal
Beauty Brands Are Confronting A Rash Of Pandemic-Related Scams
November 18, 2020
Yes, I have seen an uptick in scammers seeking product requests since COVID that come through my emails and also on blog post comments. For
What Brand Founders Think Of Beauty Industry Usage Of The Term “Multicultural”
November 18, 2020
According to Merriam Webster, the term “multicultural” is defined as relating to or including many different cultures. I use the term “gender-neutral” and “inclusive” as
Self Care During Unknown Times
November 4, 2020
Self-care comes with the whole package. Not only do I take care of my hair, scalp, face and body, but I also give the uttermost
What Social Media KPI Is Most Important To Indie Beauty Entrepreneurs
October 6, 2020
Key performance indicators show big improvements and delivery times have been reduced. Right now, we are not using any key performance indicators as we are
Eyebrow Treatment
October 4, 2020
I apply the Intensive Hair and Scalp Serum on my eyebrows every morning and night. Finding a morning routine that brings focus isn’t a one
How Off Are Indie Beauty Forecasts
September 14, 2020
SELMIN KARATASCo-Founder and CEO, Kazani I was pretty accurate when I looked at the forecast I did for my first-year sales. I learned that, since it
Hair Care Rituals for the Fall
September 1, 2020
As fall is approaching, I had a chance to speak with many people and asked about their hair care rituals. With the changing world and
Beachy Waves For The Summer
August 9, 2020
The sun-drenched beaches, glittering waters, and with a touch of je ne sais quoi this summer, we can’t help but think of our hair. Your
Brand Founders Lament Label Mistakes
August 6, 2020
Doing everything by myself was the biggest mistake I have made with the labels. My first packaging didn’t convey the brand, and I
