SELMIN KARATASCo-Founder and CEO, Kazani Ipsy and Boxycharm are the leading beauty box subscriptions in the beauty industry. [Their] merging will encompass millions of subscription based
At the moment, I am giving away a smaller version product as I want the customers to continue using it. They love the product and
Yes, I have seen an uptick in scammers seeking product requests since COVID that come through my emails and also on blog post comments. For
According to Merriam Webster, the term “multicultural” is defined as relating to or including many different cultures. I use the term “gender-neutral” and “inclusive” as
Key performance indicators show big improvements and delivery times have been reduced. Right now, we are not using any key performance indicators as we are
SELMIN KARATASCo-Founder and CEO, Kazani I was pretty accurate when I looked at the forecast I did for my first-year sales. I learned that, since it
Doing everything by myself was the biggest mistake I have made with the labels. My first packaging didn’t convey the brand, and I
Ulta is a huge company, and one of the leaders in the
I found my formulator through a referral in the beauty industry and, once I found out that they only work on natural formulations, I was
I expect there will be a continuous boom of beauty brands next year. According to the Wall Street Journal and Orbis Research, the beauty industry will go up to $805.61 billion by 2023, and it was $532.43 billion in 2017. Another factor is the millennial and generation z consumers are straying away from synthetic products, and they are questioning each ingredient as they read the back of the labels.
Another factor is that it’s easier to market your brand and product through digital technology and social media than ever before. When I do store demonstrations, some customers take samples and say they will look at my brand online. This means that first-time product users turn to social media for product reviews. It’s also easier to outsource beauty products with fewer quantities as some contract manufacturers are now understanding and working with small startup indie beauty brands and helping these beauty brands in their initial stages.
