I Don’t Wash My Face with Water
February 14, 2021
I wanted to talk to you about my morning beauty regimen. I learned about this beauty ritual while I was visiting Turkey. When I wake
Selmin Karatas
Are Beauty Brands Getting the ROI they want from digital advertising?
February 10, 2021
                 Before you do any digital advertising, the first
Beauty Entrepreneurs Executives Power Email Push Sales
February 10, 2021
Email marketing requires tedious work and exceptional content. The subject needs to be so enticing that the reader will click on it. Also, it shouldn’t
Beauty Brands End Retail Relationships Without Burning Bridges
February 9, 2021
 Pulling out of a retailer may be due to a myriad reasons. This can be from changing your branding and then your brand might
Vegan Hair Serum
January 1, 2021
A clean beauty essential, Kazani Intensive Hair and Scalp Serum is a versatile beauty product that is made with a holistic, versatile, antioxidant-rich, non-toxic, and
Beauty Brand Founders Share What They Think Will Be Important Trends In 2021
December 21, 2020
SELMIN KARATASCo-Founder and CEO, Kazani I think 2021 will continue to grow with cleaning products that contain alcohol. Hand sanitizers will have multiple features, which not
How Beauty Brands Handling Holiday Shipping Crunch
December 18, 2020
  SELMIN KARATASCo-Founder and CEO, Kazani This holiday season, it is estimated that 3 billion packages will be shipped in the United States. That makes about
Brand Founder and Executives On What Ipsy’s Takeover of Boxycharm Means for Indie Beauty
December 8, 2020
SELMIN KARATASCo-Founder and CEO, Kazani Ipsy and Boxycharm are the leading beauty box subscriptions in the beauty industry. [Their] merging will encompass millions of subscription based
Sustainable Beauty
December 7, 2020
As the world is facing its biggest problem “climate change” it’s up to companies to step up the game and take action. One of the
Successful Customer Retention Tactics for Indie Beauty Brands
December 1, 2020
At the moment, I am giving away a smaller version product as I want the customers to continue using it. They love the product and
