The rich ingredients present in Kazani formulas have been essential to the Karatas family for many decades. As a child, Selmin spent beautiful, dazzling summers along the coast of the Turkish Mediterranean basking in all of the rare history and splendor the land has to offer, running barefoot in the grass, picking olives from the trees, and learning about the dynamics of rural life. 

As she visited, surrounded by generations of family members, she was often captivated by the stories of her descendants using the Mediterranean land’s ingredients to improve their hair and skin, sustain their bodies, and beyond. As Selmin grew older, she longed for ways to bring the nourishing luxury of her family’s Pagan beauty routines to a wider global audience and consumer.

To do so, she enlisted the help of her father, Ali, a widely regarded professional French chef who worked in Manhattan, New York for over 40 years for some of the city’s most high-end establishments, politicians, and celebrities. Trained under the guidance of world renowned chef, Paul Bocuse, Ali was taught to value quality and ingredient above all, which directly translated into his work developing Kazani offerings.