What Social Media KPI Is Most Important To Indie Beauty Entrepreneurs
Key performance indicators show big improvements and delivery times have been reduced. Right now, we are not using any key performance indicators ...
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How Off Are Indie Beauty Forecasts
SELMIN KARATASCo-Founder and CEO, Kazani I was pretty accurate when I looked at the forecast I did for my first-year sales. I learned that, s...
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Brand Founders Lament Label Mistakes
Doing everything by myself was the biggest mistake I have made with the labels. My first packaging didn't convey the brand, and I needed to ha...
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Beauty Brand Founders Ulta New Conscious Beauty Initiative
Ulta is a huge company, and one of the leaders in the beauty industry. The fact that they are following these guidelines ...
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The Perfect Formula: Finding the Right Manufacturer
I found my formulator through a referral in the beauty industry and, once I found out that they only work on natural formulations, I was pretty m...
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Will The Indie Beauty Brand Boom Continue Next Year
I expect there will be a continuous boom of beauty brands next year. According to the Wall Street Journal and Orbis Research, the beauty industry w...
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The Top 3 Questions Beauty Brand Founders Ask Formulators
I found my formulator through a referral in the beauty industry and, once I found out that they only work on natural formulations, I was pretty mu...
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