Key performance indicators show big improvements and delivery times have been reduced. Right now, we are not using any key performance indicators as we are a very small startup. However, I gave my Instagram insights and Facebook statuses to an agency and, according to their analysis, they will give us recommendations on how to proceed as a small startup. Once we grow our customer base, we will need to utilize the KPI tool to track for our social media. https://www.beautyindependent.com/social-media-kpi-most-important-indie-beauty-entrepreneurs/?utm_source=Beauty+Independent+Website+Signups&utm_campaign=73ff5f23b7-EMAIL_CAMPAIGN_2019_09_29_11_11_COPY_01&utm_medium=email&utm_term=0_1b08c91b9d-73ff5f23b7-29783321