How Off Are Indie Beauty Forecasts

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SELMIN KARATASCo-Founder and CEO, Kazani

I was pretty accurate when I looked at the forecast I did for my first-year sales. I learned that, since it is a new brand, it was important to educate consumers about my brand and products. My products were sitting in the front cashier, and they sold continuously as they were visible to consumers. However, when they're in the back of the store on the shelf that limits exposure, which is difficult in terms of building brand awareness.   

I learned that I needed to do the branding and work on the packaging to write the benefits and features. That's why we decided to work on re-branding the brand. It took us many months, but it is getting there, surely but slowly.

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