Brand Founder and Executives On What Ipsy's Takeover of Boxycharm Means for Indie Beauty

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Ipsy and Boxycharm are the leading beauty box subscriptions in the beauty industry. [Their] merging will encompass millions of subscription based members. In fact, they are expecting a revenue of $1 billion in 2020.

With the consolidation, the beauty box subscription sector will cater to a wider audience and they might want more products and more varieties. This will create an opportunity for brand owners. The consolidation will also help brands get in front of a larger audience in one shot.

We started a subscription service on our website that can deliver every 4, 6, 8, 10 or 12 weeks with a 15% discount on every recurring order. We do not participate in boxes at the moment, but we would consider it.

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