PRESS

Beauty Brands Are Confronting A Rash Of Pandemic-Related Scams

Beauty Brands Are Confronting A Rash Of Pandemic-Related Scams

Yes, I have seen an uptick in scammers seeking product requests since COVID that come through my emails and also on blog post comments. For those w...

What Brand Founders Think Of Beauty Industry Usage Of The Term “Multicultural”

According to Merriam Webster, the term “multicultural” is defined as relating to or including many different cultures. I use the term “gender-neut...

What Social Media KPI Is Most Important To Indie Beauty Entrepreneurs

Key performance indicators show big improvements and delivery times have been reduced. Right now, we are not using any key performance indicators a...

How Off Are Indie Beauty Forecasts

SELMIN KARATASCo-Founder and CEO, Kazani I was pretty accurate when I looked at the forecast I did for my first-year sales. I learned that...

Brand Founders Lament Label Mistakes

Doing everything by myself was the biggest mistake I have made with the labels. My first packaging didn't convey the brand, and I needed to ha...

Beauty Brand Founders Ulta New Conscious Beauty Initiative

Ulta is a huge company, and one of the leaders in the beauty industry. The fact that they are following these guidelines ...

The Perfect Formula: Finding the Right Manufacturer

I found my formulator through a referral in the beauty industry and, once I found out that they only work on natural formulations, I was pretty m...

Will The Indie Beauty Brand Boom Continue Next Year

I expect there will be a continuous boom of beauty brands next year. According to the Wall Street Journal and Orbis Research, the beauty industry w...