How Off Are Indie Beauty Forecasts
SELMIN KARATASCo-Founder and CEO, Kazani I was pretty accurate when I looked at the forecast I did for my first-year sales. I learned that...
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Brand Founders Lament Label Mistakes
Doing everything by myself was the biggest mistake I have made with the labels. My first packaging didn't convey the brand, and I needed to ha...
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Beauty Brand Founders Ulta New Conscious Beauty Initiative
Ulta is a huge company, and one of the leaders in the beauty industry. The fact that they are following these guidelines ...
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The Perfect Formula: Finding the Right Manufacturer
I found my formulator through a referral in the beauty industry and, once I found out that they only work on natural formulations, I was pretty m...
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Will The Indie Beauty Brand Boom Continue Next Year
I expect there will be a continuous boom of beauty brands next year. According to the Wall Street Journal and Orbis Research, the beauty industry w...
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The Top 3 Questions Beauty Brand Founders Ask Formulators
I found my formulator through a referral in the beauty industry and, once I found out that they only work on natural formulations, I was pretty mu...
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