
DTC Versus Wholesale: Where Beauty Brands Are Really Selling
The pandemic changed peoples’ buying habits to online, and we are trying to pivot by having a strong online presence and strong branding awaren...
Read moreI worked with a branding agency who worked on the branding, and they gave us the branding tools to post content and pictures on social media. Once ...
Read moreI launched a new product three years after my first product. I was on the verge of launching more, but then...
Read moreWith international shipping rates, I still do it the traditional way, which is through the post office because I couldn't find a company to wor...
Read moreBefore you do any digital advertising, the first thing should be a great website. It needs to be up to par, and I...
Read moreEmail marketing requires tedious work and exceptional content. The subject needs to be so enticing that the reader will click on it. Also, it shoul...
Read morePulling out of a retailer may be due to a myriad reasons. This can be from changing your branding and then your brand might not fit the retailer'...
Read moreSELMIN KARATASCo-Founder and CEO, Kazani I think 2021 will continue to grow with cleaning products that contain alcohol. Hand sanitizers will ...
Read moreSELMIN KARATASCo-Founder and CEO, Kazani This holiday season, it is estimated that 3 billion packages will be shipped in the United States. Th...
Read moreSELMIN KARATASCo-Founder and CEO, Kazani Ipsy and Boxycharm are the leading beauty box subscriptions in the beauty industry. [Their] merging w...
Read moreAt the moment, I am giving away a smaller version product as I want the customers to continue using it. They love the product and get hooked on it....
Read moreYes, I have seen an uptick in scammers seeking product requests since COVID that come through my emails and also on blog post comments. For those ...
Read moreAccording to Merriam Webster, the term “multicultural” is defined as relating to or including many different cultures. I use the term “gender-neu...
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