DTC Versus Wholesale: Where Beauty Brands Are Really Selling
The pandemic changed peoples’ buying habits to online, and we are trying to pivot by having a strong online presence and strong branding awaren...
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PR Marketing In house or Outsource
I worked with a branding agency who worked on the branding, and they gave us the branding tools to post content and pictures on social media. Once ...
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Founders and Executives Share How Often Their Beauty Brands Launch Products
I launched a new product three years after my first product. I was on the verge of launching more, but then...
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How Beauty Brands Handle International Shipping and Customer Service
With international shipping rates, I still do it the traditional way, which is through the post office because I couldn't find a company to wor...
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Are Beauty Brands Getting the ROI they want from digital advertising?
Before you do any digital advertising, the first thing should be a great website. It needs to be up to par, and I...
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Beauty Entrepreneurs Executives Power Email Push Sales
Email marketing requires tedious work and exceptional content. The subject needs to be so enticing that the reader will click on it. Also, it shoul...
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Beauty Brands End Retail Relationships Without Burning Bridges
Pulling out of a retailer may be due to a myriad reasons. This can be from changing your branding and then your brand might not fit the retailer'...
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Beauty Brand Founders Share What They Think Will Be Important Trends In 2021
SELMIN KARATASCo-Founder and CEO, Kazani I think 2021 will continue to grow with cleaning products that contain alcohol. Hand sanitizers will ...
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How Beauty Brands Handling Holiday Shipping Crunch
SELMIN KARATASCo-Founder and CEO, Kazani This holiday season, it is estimated that 3 billion packages will be shipped in the United States. Th...
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Brand Founder and Executives On What Ipsy's Takeover of Boxycharm Means for Indie Beauty
SELMIN KARATASCo-Founder and CEO, Kazani Ipsy and Boxycharm are the leading beauty box subscriptions in the beauty industry. [Their] merging w...
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Successful Customer Retention Tactics for Indie Beauty Brands
At the moment, I am giving away a smaller version product as I want the customers to continue using it. They love the product and get hooked on it....
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Beauty Brands Are Confronting A Rash Of Pandemic-Related Scams
Yes, I have seen an uptick in scammers seeking product requests since COVID that come through my emails and also on blog post comments. For those ...
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What Brand Founders Think Of Beauty Industry Usage Of The Term “Multicultural”
According to Merriam Webster, the term “multicultural” is defined as relating to or including many different cultures. I use the term “gender-neu...
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